In The Beginning There Was The Word… Part 3

Posted: January 26, 2011 in How To Write Good Titles
Tags: , , , , , , , , , ,

When it comes to good titles, sometimes style, uniqueness and perfect wording is not what it’s all about. Sometimes you can write a terrible title, but it’s still attracts traffic. So where’s the secret?

It’s all about the feelings. Yeah I said it – feelings. If you’re title causes feelings for a reader, it’s very likely your title will attract traffic.

For instance let’s check out these titles:

1) Shocking Car Crash – 5 People Brutally Injured

2) Stunning Dress of Megan Fox Shows More Than it Should

3) Picture of a Cute Homeless Puppy

It’s easy to see why these titles, even though they are not very unique or creative, still catch attention. They cause feelings of curiosity and fear and even bring bad memories (in the case of the title no. 1) and automatically catch attention. In the case of the 2nd title, you automatically feel curiosity and maybe even slight arousal, which of course makes you check out the picture, article or a post.  As for the last title, it’s clear that everyone loves cute puppies and everyone feels sorry for the homeless ones.

So you get the idea – feelings = attention = traffic. Once again, it’s a basic idea, but sometimes we forget how powerful basic ideas are.

 Thanks for reading!

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